Experienced leader Mike McRae named CEO of luxury outdoor company Fairwood Brands
Columbus, Ohio—Fairwood Brands, a nationwide family of companies creating and maintaining premium outdoor spaces with gold-standard customer service, has named Mike McRae its chief executive officer.
McRae is an experienced leader with a strong track record of results and a passion for talent development in the construction, engineering, and services industries. Prior to joining Fairwood Brands, he served in leadership roles from CFO to CEO for multiple companies across several industries.
“Mike’s values align with ours—as does his vision for building Fairwood Brands into the nation’s premier company for creating and maintaining luxury outdoor spaces,” said Crane Group Senior Vice President Dan Crane. “He has valuable experience growing companies in the service industries. And we appreciate his focus on developing and supporting incredible talent and incredible teams.”
McRae said he was drawn to working for a values-driven company and looks forward to growing it.
“I love the exclusive collection of companies and people assembled on this platform,” McRae said. “We have the opportunity to do something unique in this industry by growing together as a group while maintaining our individual market identities and capabilities.”
Fairwood Brands was created in early 2022 by Columbus-based investment company Crane Group, in conjunction with Appalachian Capital Holdings, when they acquired companies around the country and created this new—and growing—parent company. The Fairwood Brands companies offer a full suite of design, build, installation, maintenance, and comprehensive estate management services for homeowners seeking great outdoor living: landscapes, hardscapes, water features, outdoor kitchens, lighting, and irrigation. From initial concept to ongoing care, Fairwood Brands companies deliver a beautiful environment tailored to each of their customers’ lives.
Current Fairwood Brands companies include:
Bruss Landscaping, Chicago
Enchanted Garden Landscapes, Phoenix
Fine Landscapes Limited, Washington, D.C.
Kuppe’s Landscape Services, Detroit
L.M.L. Estate Management, Ft. Wayne, Indianapolis
Signature Landscape Contractors, Orlando
Fairwood Brands is actively looking to expand by partnering with similar companies in other locations and opening additional locations.
For more information, contact us.
ABOUT CRANE GROUP
Crane Group is a family-owned company that passionately invests in business, people, and good. Based in Columbus, Ohio and powered by 75 years of proven success, they help partners and communities thrive by providing strategic leadership, flexible capital, and a collaborative spirit. They are creating a future where businesses succeed by running thoughtfully and equitably while uplifting others.